Khloé Kardashian and Emma Grede have decided to join forces on a new line of jeans, Good American, in hopes of dealing with fashion issues.
Ranging in size from 0 to 24, this new line includes women of all sizes and shapes. The new line was launched just a day ago at Nordstrom and features a contour waistband and curved stitching to show out the body figure, Good American is aiming to offer up more beautiful fits in the denim world.
Khloe shared the idea behind the label ; “Emma and I created Good American because we wanted jeans that can fit real women—and we really feel like this has been lacking in the market.
Our denim line will go from size 0 to size 24, but we don’t consider this a plus-sized line—we consider this a line for the everyday woman.
We believe in embracing a woman’s curves and I feel like now so many people are breaking down these barriers of not only going to a size 6 or 8, which is considered “normal.”
I’m very proud of the message Emma and I are trying to get out into the world and we really hope that it transcends into making women feel empowered in their own skin and knowing that there’s a line that’s going to give you all these trends, you can still be fashion-forward and have everything that the “normal” girls have—and I hate to say that—without having to sacrifice anything else.”
Emma Grede who is also the co-founder explained the representation of the name for the line ; GOOD AMERICAN : “First of all, we thought the name Good American was a great name.
But it was more about a play on the words and the connotations of what being “good” means. Can you not be a really sexy girl who shows off your body and be good and do good in the world? We wanted our company to also behave like a good American.
It’s about paying a fair living wage to people, about operating in a way people would find acceptable and manufacturing in America. So all those values of what it conjures up to be a good American is what our company should be and how it should behave.”
More pics after the cut…..